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Under the increasingly fierce competition environment, such a sentence is inspiring for many enterprises: "technology is the support point of brand, and innovation is the driving force in brand development".

Jordan, who was born in Jinjiang, Fujian, devoted 14 years' effort to adhering to the production concept of "innovation and development to drive the progress of enterprises", and made unremitting efforts to become the leader of sports brand.

Jordan sports is committed to "tailor-made for Chinese consumers, creating a healthier and better way of life" as the mission of enterprise development, and to create more professional, comfortable and fashionable sportswear for Chinese consumers.

In the product design and brand promotion of Jordan sports, Jordan sports has continuously strengthened the R & D team's strength, introduced advanced equipment and applied the latest technology, and launched the ACS full palm circulation ventilation system.

With the implementation of the innovation strategy, Jordan sports has made steady progress in China's sports apparel industry and won brilliant achievements.

In order to ensure that every product achieves the standard of "material selection, exquisite workmanship and excellent quality", Jordan sports has always chosen the first-class material and technology, based on scientific movement, and has the trend of the times, and produces high standard sportswear for consumers.

Persistently innovating and bringing Jordan's sports wings to take off, more and more consumers are starting to like this national brand, and Jordan sports has gained a broad sales market by constantly innovating spirit.

I believe that the brand of Chinese enterprises can see its brand connotation.

The actual positioning of their own standards.