Boulter A classic victory posture in Binjiang Avenue, Shanghai.

　　 Boulter On the PUMA Forever Faster Binjiang Avenue, the crowd surged on the scooter and her own running site.

　　 Boulter Greeting school with students from Shanghai Ping He Bilingual School

On the day of the activity, Boulter flew to Shanghai Ping He bilingual school and had a lively and interesting sports exchange with the energetic pupils. The atmosphere in the school playground was high, and the enthusiastic children invited Boulter to learn how to do the radio gymnastics. Then they completed an interesting sprint race under the guidance of the world's first flying man. The small reporters of the school gave a brief interview to the world record holder. Boulter's humorous reply and legendary running experience aroused the cheers and laughter of the children at the scene.

PUMA, the fastest sport brand in the world, has started the Forever Faster boom around the world through integrated marketing activities. Boulter, the world's first flying man, appeared in Shanghai today, conveying the attitude of Forever Faster to the guests on the scene.

Subsequently, Boulter came to Shanghai's important landmark, Binjiang Avenue, to attend the theme of PUMA's brand new concept, Forever Faster. On the Binjiang Avenue, there was a professional runway laid out on the top of the road. The real 3D 3D in the huge LED screen was running at full speed. The amazing speed of the world's first flying person ignited the enthusiasm of the consumers on the spot, and the masses came on stage to fly shoulder to shoulder with the flying men. At the same time, PUMA Mobium Elite Speed running shoes display area, experience area and Forever Faster photo area are also popular with consumers. The crowd is constantly moving, participants enter the experience area to try on the PUMA running shoes, and then stand on the runway to challenge the speed limit. The flying people were infected by the positive atmosphere of the scene, and they applauded the performance of the runners from time to time. Boulter said, "this activity is very creative and encourages everyone to run faster and challenge themselves. This is the spirit advocated by PUMA Forever Faster."

At this event, Boulter appeared in Shanghai with PUMA's new running shoes, Mobium Elite Speed. Mobium Elite Speed is the second generation product of breakthrough shoes Mobium Elite, which combines the essence of Forever Faster brand concept. The upgrade is still designed for faster speed runner or runner. Mobium Elite Speed integrates three core technologies: 3D Mobium Band promotes propulsion, Windlass Chassis promotes middle extension and contraction, and Expansion Pods of the front foot is flexible and stable. These technologies provide excellent support for Mobium Elite Speed to become perfect functional running shoes, and also the best example of PUMA Forever Faster brand concept. Wang Zhijun, a famous footwear designer in China, designed a "Chinese porcelain" version specially for flying men on the basis of Mobium Elite Speed shoes. The inspiration was inspired by the long history of the opening of the porcelain kiln, the ice crack patterns on the shoes and the new calligraphy of Boulter's English name.

PUMA Forever Faster interprets the excitement of winning the championship, the uninhibited publicity at the peak and the smiling face when changing. This concept not only serves as the slogan of brand marketing activities, but also represents PUMA's desire to be more flexible and keen in capturing product design innovation and fashion style. Boulter, the first flying person in the world, said, "I think Forever Faster applies to everything. This is a wonderful belief. I am the fastest runner in the world. I always pursue speed, and I hope to break through and surpass myself. When PUMA launched this brand new concept, there is no doubt that this is the best interpretation for me.