According to the report in September 10th, this summer,

All over Europe, men and women, young and old, seem to have a special liking for ornaments that can be worn on the hands and neck.

According to the US NPD research company survey, from the beginning of this year, sales of woven bracelet are nearly 40 million euros.

Sales peak in June, only a month to break through 10 million euros, while sales in August have declined, but there are still 7 million euros.

Why can we get such a huge profit from weaving bracelet? Frederic toy, a toy expert in NPD, said: "the price is low (the price of each bracelet is 1-20 Euro) and it can also be customized for users. These two characteristics have contributed to the consumer's impulse."

Christmas rolled over overnight

Weaving bracelet has such a huge sales volume.

It can be described as "merit."

In the whole European market, France took the first place, followed by Britain.

The weaving bracelet was first developed in Germany, but it did not cause much attention, resulting in its initial sales in Germany, Spain and Italy.

However, on Christmas Eve, the knitted Bracelet appeared in France and was greatly favored by the French people, making its sales skyrocketed in the first 7 months of this year.

The success of the Elastic Bracelet, plus

During the period, Panini stickers were popular, which fully stimulated the toy market this year.

According to statistics, the toy market of art activities has increased by 74%, thanks to the popularity of weaving bracelet.

Meanwhile, the French game and toy market has increased by 5%, of which 3 percentage points also owe to the Braided Bracelet.