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Young Designers Are Proud Of Their Rise. What Are The Old Milan Businessmen Doing?

2014/9/27 8:28:00 27

Young DesignerMilanVeteran Designer

It has been confirmed that it will be shown at the show in Milan. The surprise is that after so many years, the goddess can be seen again. It is feared that in the impact of so many young people, whether the goddess can continue her aura, which is just like the Milan she is about to embark on. With the rise of young designers, what are the old people in Milan doing?

I remember when I first entered the fashion circle, one of the most common words was "Italy 3G", Giorgio Armani, Gianni Versace and Gianfranco Ferre.

But now we can see the once brilliant 3G. Probably only Giorgio Armani still stands. But the old man can still wave for us for several years on the T stage. It is still unknown. Who will take his place and who can take this position? Everything is unknown.

The death of Gianni Versace has a great impact on the whole brand. Donatella Versace obviously can not replace her lost brother in people's minds. Although she has worked with ChristopherKane and J.W. Anderson after that, a real Savior who can really control the Versace main line has not appeared yet.

And the Gianfranco Ferre, which has made us sad for some time, has been difficult to identify since the death of the old man. After the combination of Stefano Citron and Federico Piaggi two people, the brand seems to miss the 2015 spring and summer. Over time, maybe one day, the name of 3G will be replaced by Gucci.

Passing on the brand is the thing that every brand founder would like to see and struggle for.

It seems that today's Gucci, Fendi or Prada, Etro, each brand has its own distinctive style and popular brand logo, some of which have been inherited for hundreds of years after several generations, and have fully proved themselves, such as Prada, even if MiucciaPrada no longer holds the palm of the design, the brand can also develop well.

The branding of some brand designers is too strong. It is like our favorite Dolce & Gabbana, Sicilian style, which makes us want to stop. It can be said that it represents part of our cognition of Italy fashion. But it is hard to imagine what kind of Dolce and Gabbana will be without them someday. For Dolce & Gabbana, their talents may be everything.

Of course, there are lucky ones.

brand

We will soon find one that belongs to it.

Designer

Moschino is like that.

When Franco Moschino founded the brand, it was called the two greatest talents of the time because of its humorous and satirical style and France's Jean Paul Gaultier.

But his death in 90s left Moschino with a sense of survival. The brand has been keeping the style left behind by Franco Moschino until Jeremy Scott came to the brand.

The same humor and humor, the same irony, some people say.

Jeremy Scott

Let's change the flavor, but Moschino in the bone is just like this.

With the increasing number of people wearing SpongeBob SquarePants and uncle Mai on the street, we know that the brand continues.

Milan Nuo never lacks talented designers, nor does it lack the craftsmen craftsmen. The 2015 spring and summer fashion week to begin with can be said to be more of the performance of those older people. The old and strong Mr. Armani, who has been holding the Frida Giannini of Gucci for many years, is able to make an excellent answer with the legendary fairy tale Vivian Chow.

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