As the first outdoor brand in Finland, camping equipment and ski wear have been the core product direction of Halti since its establishment for more than 40 years. Recently, the brand made a major decision to meet the growing demand of consumers under the premise of consolidating the main market.

A new multi-functional product series will be launched to attract a wider range of consumer groups.

In addition, the newly launched "Active Lifestyle" targets people who want to wear classic casual wear in their daily lives.

"Over the past years, Halti has made great success in the ski wear and traditional camping products market, but there is limited room for further improvement.

Change is imminent. Halti will grow into a brand with strong product lines all year round.

Halti company CEO Jukka-Pekka Vuori made the above statement.

In order to ensure the smooth implementation of the strategic pformation, Halti has recently recruited two top executives.

The Ville Ronkk, who was responsible for the Nordic market from Crocs, started as a business manager at the end of September, and appointed an experienced Mikko Peltomaki as the marketing director.

HALTI is the name of the highest mountain in Finland, but Finns have already put HALTI together.

Clothing and hiking equipment are closely linked.

The leader of HALTI's success was Juhani Hyokyvaara, who founded his own company in 1972.

In 1976, Finland experienced its golden age in backpacking and crossing.

In the same year, Juhani Hyokyvaara was considering setting up a brand name for the company he founded. According to the trend of increasing demand for equipment across the walk, he remembered a related name, HALTI.

For people who like backpacking and crossing, they are not only looking for the fun of outdoor activities, but also want to bring endless memories to them after many years. Juhani Hyokyvaara realized this reality in the first group of products of the company, and the famous brand of HALTI was born.

The core of the Halti product is located in high-end alpine skiing clothing and equipment, taking into account fashion and fashion, covering mountaineering, hiking, hunting, golf and other fields.

Service.