In October 1st, Adidas group announced the 1 billion 500 million euro return plan in the next 3 years, mainly reflected in the form of stock repurchase. Meanwhile, the group said it would continue to issue its annual dividend with a net profit of 20%~40%.

Robin Stalker, group chief financial officer, said that the total repurchase of 20 million 920 thousand ordinary shares by May 7, 2019 would be 10% less than the market price. The buyback plan will be launched in the fourth quarter of this year.

The buy back plan is a decision made in order to appease the shareholders after the brand performance is extremely weak and the shareholders are dissatisfied.

In the two quarter of this year, the group's net profit was 145 million euros, which was weaker than analysts' expectations of 150 million euros, down 15.2% from 1.71 dollars a year earlier, and earnings per share were 0.69 euros, down 16% from 0.82 euros in the same period last year.

Weak performance dissatisfied shareholders.

Besides,

The Reebok Reebok brand, which was purchased in 2006 for 3 billion euros, also disappointed investors.