The market environment has clouded the whole retail business. Besides the pressure of the market environment, online shopping is a key to the development of clothing enterprises.

Recently, the Cowboy brand Jasonwood launched the "cowboy kitchen" concept store in Hangzhou, breaking the traditional fashion management mode and integrating space into more experience and trial water elements.

The gloomy market environment has clouded the whole retail industry. Besides the pressure of market environment, online shopping is a key to the development of clothing enterprises.

In order to re find the take-off point for performance, clothing companies boldly extend their feelers to more diverse fields.

Exergy

In the tide of the Internet, garment enterprises have joined in expanding sales channels, and the electricity business has been growing so strongly that enterprises are willing to spend more energy on nurturing.

YISHION and Semir have launched online brand A21 and Costa Rica.

Semir also spent a lot of money to hire Korean pop artist Kim Su Hyon to become a brand spokesperson for the Colombian, and has four brands of ONLY, VERO MODA, JACK&JONES and SELECTED, and the independent fashion shop.

When the focus of O2O mode shifted from the PC side to the mobile phone end, although there are many third party platforms, there are still clothing companies that choose to open an independent mall at this time.

Evaluation: nestling on the third party platform, for garment enterprises, it is very difficult to achieve seamless connection between online and offline.

If you do not choose to build your own platform, it is very difficult to achieve the real sense of O2O mode.

However, the existing independent mall clothing enterprises in promoting and online drainage is still very lacking, for the O2O mode has yet to find a way.

Starting from the O2O store in the United States, and starting with "one city, one culture, one shop, one story", the road of pformation of domestic garment enterprises is becoming more and more diverse.

Recently, the Cowboy brand Jasonwood launched the "cowboy kitchen" concept store in Hangzhou, breaking the traditional fashion management mode and integrating space into more experience and trial water elements.

Evaluation: the concept stores with multiple formats will be more likely to show the brand's style and characteristics, and the sense of experience will be better.

However, in the wave of change in clothing enterprises, only follow suit and increase experience service, without the system operation mechanism, in order to create the selling point and attraction, the concept store will not last long.