First, Promotion plan Making

Generally speaking, a basic promotion plan should include the following contents at least.

Foreword: mainly refers to simple market background analysis, market dynamics and so on.

　　 Promotion time Generally, it is scheduled for a specific holiday period, mainly considering the factors such as weekend and holiday length and so on. According to the size of promotion expenses, the cycle of activities should be flexibly arranged.

Place of promotion: terminal business owner. Terminal store

The purpose of sales promotion: we must always have a goal in doing business. Sales promotion is definitely a prediction purpose. What kind of results does terminal promotional activities want to achieve in order to increase sales volume or to curb competitors? This is a must in making plans.

Sales promotion theme: the theme is the key and core that should be expressed in promotional activities, so that promotional activities can be effectively spread. The theme should be concise and concise, which can effectively attract consumers and facilitate publicity.

Promotion content: This is the core of the promotion, what is the specific content of this promotion, what kind of way is it adopted, and it must be clearly described in the plan.

Implementation steps: such as the display method of gifts, promotion of POP display methods, etc., in detail, you can also create a calendar, arrange the production cycle of gifts, etc., so as to carry out promotional activities in a timely manner.

　　 Two, promotion execution

The implementation of sales promotion is very critical. Different execution of the same store is really different. It would be better if there were some advertising matches. If you do some advertising with the media, you can attract popularity. In the implementation of sales promotion, the terminal business should first divide the system of the executive personnel into a system. Only when each staff member has clear functions can the sales promotion be arranged in an orderly way. Otherwise, if people encounter more people and the management is chaotic, the sales promotion effect will be greatly discounted, and the expected goal can not be achieved.

　　 Three. Feedback from promotional activities.

The specific effect of a promotion has the final say of the market. After the activity is completed, the terminal operators collect information in a variety of ways in time, analyze the effect and summarize the problems, so that they can be corrected in the next execution, which will help improve the promotion level of the terminal operators.