It is reported that at the 2014 International E-commerce Marketing Summit held in December, the final winner of this year's golden wheat awards will be announced.

　　 The golden wheat award 2014 will be announced in late December.

"I think marketing people born in the Internet age are both fortunate and unfortunate. Because your marketing platform changes faster than you think every day. In this era, experience is basically not long, because the environment you live in is constantly changing. But just because this era is changing, everything that marketing shows is new, and everything can become an example for others to learn. Wang Shuai, chief marketing officer of Alibaba group, said at the ceremony yesterday.

For e-commerce marketing, has been a lot of traditional enterprises are puzzled, what marketing methods, rely on what innovative means, they want to know the answer. "I think the birth of such an award can give an answer, or we hope that such an award can better understand the puzzled problems of all enterprises in the field of electric business, and find some new trends." Xiao Mingchao, a well-known business trend observer, said.

On the Internet, 2000 tons of orange were sold in one year, and 100 thousand red rice phones in 90 seconds were selected for the golden wheat awards in 2013.

According to the organizers, the entries began in June 1st and ended in November 22nd. After that, 40 judges will be invited to make preliminary selection of their works. By November 27th, the board of supervisors will set up the selected case scores, collect the selected cases and carry out the final judgment, and the gold, silver and bronze awards will be selected in the final stage.

　　 Build the first immersive virtual reality Business Forum

So what are the highlights of this year's golden wheat awards ceremony?

Organizers said, with the help of High-tech This summit will become the first million people business conference in history. Taobao world and storm video will first introduce the immersive virtual reality glasses into the forums and awards ceremony in the conceptual stage. Tens of thousands of people will watch the world's first 360 degree panoramic live electronic business forum through the "storm mirror". This will be the forum with the most sense of technology and future. It is also a marketing attempt of Marketing Award.

In addition, in yesterday's Launching ceremony On the other hand, the organizers revealed another highlight of the Forum: the most powerful academics, entrepreneurs and marketing experts in the electricity industry will jointly predict the next five years of the electricity supplier industry, the next five years of the electricity supplier business and the next five years of the trend of electricity supplier marketing based on big data analysis. As the most weighed summit of the e-commerce market, it will ensure the exclusive and forward-looking content sharing, and make the summit a benchmark event for the entire e-commerce marketing industry.

Besides, Summit More than 20 government teams from all over the country will be invited to participate. There is a view that China's future economic network, the county is the core. As a new growth point of China's online shopping consumption, the strategic value of county e-commerce to economic and social development is increasingly apparent. Since 2013, local governments have been actively promoting the transformation of local industries. Especially since the Alibaba group held the summit on the county economy and e-commerce in July this year, all regions, especially the central and western regions, have made great efforts to promote the development of regional e-commerce. The summit will also be the best platform for governments to participate in the exchange and sharing of resources.

As a marketing forum that represents the top marketing level in China, the organizer embodies the concept of "everywhere marketing" everywhere. From the start of the golden wheat awards in Xiamen, Harbin, Hangzhou, Haining and Qingdao, the details of the scene of the presentation were pleasant. And yesterday's launching ceremony, with a humanistic sentiment, "wrote to the next five years of their own" activities, is to remind everyone: do you still have dreams in the next five years?