Louis Vuitton, H&M and Nike are once again ranked the 100 most valuable brands in the world, and Hugo Bosse is the first to be selected.

Interbrand said, "the fashion industry giants continue to use new and high technology in retail stores, and constantly improve channel services, so they can effectively maintain their market share".

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Brand finalists.

The top ranked H&M ranked twenty-first in the world, followed by two to twenty-second Nike.

Zara ranked thirty-sixth, ranking the same as last year.

Adidas dropped from 55 to 59.

Lav Lauren (Ralph Lauren) rose from 88 to 83.

Hugo Boss, then ranked 97, followed by Hugo.

Gap dropped from ninety-ninth to 100th.

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There are also seven brands.

Louis Vuitton fell 2 to nineteenth, but still higher than Gucci, which dropped from thirty-eighth to forty-first.

Hermes followed closely, from fifty-fourth to forty-sixth.

Cartire rose from sixtieth to fifty-eighth.

Prada also rose, from seventy-second to seventieth.

Followed by Tiffany, the latter rose 4 to seventy-first.

Burberry rose from seventy-seventh to seventy-third.

Apple Corp and Google Corporation break through $100 billion mark

The value of us brand apples and Google exceeds US $100 billion, ranking the top and second of the 100 largest rankings respectively.

This is also the first time that the list has exceeded two dollars in value since it was founded in 1974. 100 billion dollars.

Apple's brand value is estimated at US $118 billion 900 million, and its brand value has increased by 21%.

Google's brand value was estimated at US $107 billion 430 million, an increase of 15%.

Bertrand Chovet, partner director of Interbrand Paris, said, "apple and Google broke through $100 billion, which proves the brand.

Where.

Interbrand's ranking lists take into account three major indicators: the financial performance of products and services sold by brands, the role of brands, especially its impact on consumer choice, and finally the brand power, that is, its ability to create market advantages and contribute to the future income of enterprises in two aspects.

The most popular brands in 2014 were Facebook (twenty-ninth bit, +86%), Audi motor (forty-fifth bit, +27%) and Amazon (fifteenth, +25%).