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The Xiaobian of the net introduces Zhuzhou garments from "zero export" to 160 million yuan.

In the first half of this year, the export volume of clothing in Zhuzhou reached 26 million US dollars (equivalent to 160 million yuan), an increase of 2.1 times compared with the same period last year.

Zhuzhou has the largest clothing market in central and southern China, but it has always been mainly domestic and rarely goes abroad.

With the impact of electricity supplier and competition intensifying, since last year, some Zhuzhou apparel enterprises began to aim at foreign markets.

In August 5th, the reporter learned from the Zhuzhou customs that in the first half of this year, the export volume of clothing in Zhuzhou reached 26 million US dollars (equivalent to 160 million yuan), an increase of 2.1 times compared with the same period last year.

From "zero export" to 160 million yuan

In a seemingly ordinary office on the 16 floor of the earth Commercial Plaza in the area of Bibi, a business that exports overseas is listening here.

In August 2013, under the joint support of the municipal commercial bureau and the government of the Zhuzhou area, the gold and garment import and export group was established as the first garment enterprise to go abroad.

In only 5 months, the total export volume of the company reached about 10000000 yuan.

"We are equivalent to a platform, after receiving international orders, and then handed over to Zhuzhou's clothing enterprises."

"Jin Lu Song" relevant person in charge said that clothing exports and domestic sales are different. It is difficult for ordinary enterprises to find out routines and receive orders. The company mainly helps enterprises build bridges for foreign exports.

At present, there are seven or eight production enterprises that cooperate with "Jin Lu Song".

Now, "Jin Lu Song" has set up offices and branches in Guangzhou, Hongkong and other places, and is preparing to set up branches in Dubai and South America.

"Strive for Zhuzhou.

The brand goes out of the country and goes global.

The person in charge said.

Quick return, no off-season.

Strengthening exports is conducive to increasing the competitiveness of enterprises.

"Gold Lu Song" relevant person in charge of introduction, clothing exports are all cash settlement, enterprise capital return very quickly.

In addition, the "international single" often orders large quantities, a single may have tens of thousands, or even about one hundred thousand pieces, far from the domestic sales ratio.

In the past, a common problem faced by clothing owners in Zhuzhou was that every year from April to June was the traditional off-season, with fewer orders, and workers could not work, making equipment idle and brain drain.

"Clothing export has no light season. It can maintain regular production and retain talents.

According to preliminary estimates, if a medium-sized garment factory has enough export orders, it can increase output value by more than 25% a year. "

In addition, export clothing has higher quality requirements, which helps enterprises improve their production technology and competitiveness.

Zhuzhou customs officials said that adhering to the development of two domestic and international markets will help Zhuzhou's apparel industry cluster and speed up industrial agglomeration. It also has important significance for the pfer of apparel industry and the adjustment of industrial structure in the eastern coastal areas.

Out of the country, brand is the key.

Despite the rapid development of garment export in Zhuzhou, there are still many problems.

There is still a long way to go to truly internationalize.

"At present, clothing manufacturers in Zhuzhou have not yet done so.

In the form of going out, the vast majority are engaged in foundry. "

Jiang Lin, a teacher of the Department of economics and management of the Career Technical College, Hunan, has carried out a special investigation on the export of clothing in Zhuzhou.

She introduced that the export products of Zhuzhou garment enterprises were mainly low and medium products with low added value.

"Without good brands, it will be difficult to attract foreign businessmen."

Jiang Lin said that after more than 30 years of development, some local brands have emerged, but the popularity is still not enough, and the brand is the key to go abroad.

"Zhuzhou also needs to train and introduce advanced professional fashion designers to create local clothing brands."

"Gold Lu Song" responsible person also said that the company will have the opportunity to receive high-grade orders, but because Zhuzhou enterprises are difficult to produce, they can only be forced to give up.

"Lack of well-known brands and industry talents is an important reason for restricting the export of local clothing brands."

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