The highest purchase rates for Chinese consumers are luggage / Shoes / accessories, luxury brand fashion apparel, high-end cosmetics / skin care products, jewelry / watches and wine.

Recently, the Nelson investigation agency released the "mainland luxury consumer opinion survey" report. The survey results showed that 56% of respondents said they would continue to increase their luxury purchases in Hong Kong, Macao and Taiwan in the coming year, including urban consumers from second tier and three tier cities.

The most intense.

What kinds of luxury goods are popular? Data show that Chinese consumers have the highest purchase rate: bags / Shoes / accessories, luxury brand fashion.

, high-end cosmetics / skin care products, jewelry / watches and wine.

However, judging from this year's data, the purchase intention of refined wine has dropped from 52% in the past to 36% in the future.

At the same time, Chinese consumers are no longer satisfied with shopping at their own doors, and more and more consumer plans are coming to Europe to open their "luxury journey".

For clothing, accessories and cosmetics, France is expected to surpass South Korea and become the second largest shopping destination for Chinese luxury consumers.

For delicate wine, France and Italy will surpass China's Hongkong and Singapore, becoming the second largest shopping destinations respectively.