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There was such a real joke: a Italy businessman handed a shirt to a Chinese factory and made a look. The factory soon gave the sample to the Italy client. The customer could not help laughing. The shirt he gave to the factory looked like a cuff with two buttons missing. As a result, two cuffs were missing on the cuffs of the sample factory made by the Chinese factory. This little thing fully embodies the incomparable ability of "made in China".

However, this superb imitation technique also causes headache for Italy manufacturers who have homogeneous competition with China. Recently, a Italy shoe manufacturer in FERMO province of MARCHE complained that after buying some second-hand equipment from Italy, some Chinese shoe factories copied their brands and produced high-grade leather shoes and sold them all over the world.

In order to defend its brand, the Italy shoe maker registered a trademark in China long ago, but a large number of imitation shoes from Chinese factories have already entered the market. These fake shoes are similar to Italy genuine products, but the quality is not enough.

The Italy shoe maker has taken legal action to defend his intellectual property rights, and will punish counterfeiters. He will also update the types of products to make shoes more technical to deal with the copying of Chinese factories.

Over the past twenty years, "made in China" has created great wealth for Chinese society and for overseas Chinese. However, Chinese factories are often criticized for violating intellectual property rights because of their lack of innovation in copying overseas products. To sell a good price, we must increase the added value of products. From this point of view, "made in China" should learn the idea of "manufacturing in Italy" to enhance the technological content of products.