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Nike CEO Talks About Apple And Nike Will Expand The Forefront Of Wearable Industry

2014/10/23 14:43:00 27

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Here world Clothing and shoes Xiaobian network to introduce to you is Nike CEO: apple and Nike will expand the forefront of the wearable industry.

  

 

On October 23rd, Nike CEO Mark Parker told reporters that he was very optimistic about Nike's cooperation with Apple Corp, and he also made a very interesting comment on Apple Corp's wearable devices.

In the interview, Parker said, "I am very optimistic about us. Apple Cooperation. You know, Tim Cook is a member of Nike's board of directors. The two sides have been working together, and since I first launched the Nike+, I began to work with Jobs. So I am very optimistic about the future Nike and apple, as you said, these two amazing brand cooperation.

Parker adds: "at the technical level, we can cooperate to accomplish things that can not be done independently. In addition, part of our plan is to expand the digital frontiers of the entire wearable device industry to get millions of users. At present, the number of Nike+ users is 25 million, but we hope that the number of users will increase to hundreds of millions.

When asked about the future of wearable devices, Parker said: "I believe that it can definitely become an important part of the future. I think that it will be a big problem in what form it will exist, but users are now using a user friendly way to get data and get feedback to better understand themselves, improve themselves, and keep in touch with others. So I think the form of wearable devices is very important. "

April of this year Nike The company sacked most of the staff of the FuelBand intelligent fitness wristband R & D team. Nike explained that this is a constant adjustment of the resources within the team based on business priorities. It is not known what Apple and Nike gourd really sell. Parker believes that wearable devices should be more "secret", which negates the possibility of developing Apple Watch Sport jointly.

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