Stefano Ricci operates smoothly. The Italy menswear luxury brand recorded double-digit growth in the first half of 2014 (+21%) to 73 million 500 thousand euros, and it is expected that annual sales volume will reach 1.5 to 155 million euros, up from 133 million euros in 2014.

The Italy group, owned by the Ricci family, is fully developing 100% Italy to produce high-end products while vigorously developing the international market. The group was not affected. Economic crisis The influence has been developing steadily. 85% of its sales come from overseas markets. Including the Italy stores that receive many tourists and businessmen, 97% of the group's customers are foreigners.

　　 Stefano Ricci The turnover is expected to reach 155 million euros in 2014.

The group said, "our geographical diversity has compensated us so that we can avoid the effects of economic crisis and geopolitical conflicts. We entered the Chinese market in 1993 and opened the first store in Shanghai that year. The group opened its first local boutique in Mumbai, India last week, bringing the number of its global stores to 42.

"Greater China" is our largest market, accounting for more than 26% of total sales. Our turnover in the first half of this year increased by 19.7%, and in Russia and the former Soviet Republic, our sales grew by 2%. Stefano Ricci's sales in the United States increased by 12.5% in the same period.

　　 brand The key to success lies in its efforts to develop high-end products made in Italy, while continuing to spend huge sums of money (almost all on self financing) to expand production: invest 20 million euros between 2011 and 2013, and invest another 10 million euros this year.

The company said, "since we moved to Florence from 2012, we have been expanding the production workshop. We will increase the area of 2500 square meters for the production of leather products, which account for 40% of our turnover.

In order to enhance its high-end positioning and further complement its leisure lifestyle in the luxury sector, Stefano Ricci has begun to diversify in recent years. In 2012, the Royal Suite Collection tableware series was launched. In addition, a yacht division was created a year ago to provide Stefano Ricci personalized decoration design services for high-end boats. This is a breathtaking development for the brand that started in 1972 with ties.