After more than two years of adjustment, the recovery and stabilization of home textile industry came earlier than the entire textile and garment industry.

The three quarterly reports of the "three giants", which have been published recently, showed that their net profit growth rates in the first three quarters were kept between 14%-17% and the previous division.

At the same time, with the gradual rise of the electricity supplier channel, the three giants have already started the "double eleven" war ahead of schedule.

Yesterday,

The three quarterly report of home textiles came into operation. The first three quarters of the company achieved operating income of 985 million yuan, an increase of 5.99% over the same period last year, and net profit of 57 million 537 thousand and 300 yuan, an increase of 14.36% over the same period last year.

At the same time, the company expects to achieve net profit of 98 million 684 thousand and 300 to 118 million in 2014, an increase of 0-20% over the same period last year, mainly due to the full channel development, new product research and development, and flexible and effective marketing methods to drive performance growth.

Prior to this, fuanna and Luo Lai textile have announced three quarterly reports.

Among them, the first three quarters of Fuan achieved operating income of 1 billion 299 million yuan, an increase of 3.51% over the same period last year, and achieved a net profit of 244 million, an increase of 15.79% over the previous year.

Due to the company's intensive internal management, the effect of increasing revenue and expenditure has been further manifested. With the rapid development of e-commerce business, fuanna expects to achieve net profit of 315 million yuan -4.09 billion yuan this year, an increase of 0%-30% over the same period last year.

The first three quarters of Roley's home textiles revenue and net profit increased by 9.13% and 16.66% respectively.

From a longitudinal comparison, taking the three quarterly report as an example, the net profit growth rate of the three quarter of 2012, 2013 and 2014 is -9.64%, -6.3% and 16.66% respectively. The corresponding data of the dream home textiles are -28.68%, 9.22% and 14.36%, while fuanna is 26.39%, 29.32% and 15.79%.

This shows that Meng Jie home textiles, Luo Lai home textile in recent two years showed obvious performance recovery trend, and fuanna has been relatively stable.

"Before 2012, the home textile industry showed a high speed development. Since then, it has entered the adjustment period. The current adjustment is almost coming to an end, and the following will be stabilized and picked up."

Fu Anna Hu Zhenchao told the Shanghai Daily reporter.

"This year

The development of the industry is relatively stable. "

Yang Zhaohua, President of the China Home Textile Association, recently introduced the annual meeting of the International Federation of spinning and weaving in China. It said that in the 1-8 months of this year, enterprises above designated size increased by 6.9% over the same period last year, and their profit growth reached 12.6%, indicating that the industry was developing healthfully and well.

On the export side, the United States, the European Union and Japan are still the three major export outlets for home textile products in China, while the emerging market is still growing at a high speed.

However, Yang Zhaohua also pointed out that due to changes in household consumption habits, traditional channels are facing great challenges, mainly reflected in the rapid development of electricity providers.

In 2013, the growth rate of e-commerce in the home textile industry reached 102%, and sales volume was 57 billion yuan; e-commerce grew 49% in the 1-8 months of this year, and the total sales volume is expected to reach 80 billion yuan in the whole year.

Against this background,

With the gradual progress of "double eleven", the reporter learned from the above three home textile enterprises that they are actively preparing for this year's "double eleven".

Reporters learned that in previous years, "double eleven" sales accounted for about half of the total annual sales of electricity by enterprises, and this year the enterprises' growth target for "double eleven" sales is generally over 50%.