This year, Speed up Slowdown, structural adjustment, and innovation driven become the main characteristics of China's textile industry under the new normal. From 1 to September this year, China's textile and clothing exports amounted to US $221 billion 899 million, an increase of 5.95% over the same period last year, down 6 percentage points from the same period in 2013. The United States, the European Union, Japan and ASEAN are important markets for China's textile and clothing exports. Facing the international market with different degrees of resurgence, textile enterprises should take advantage of their advantages and seize opportunities in minor changes in the market.

In the era of Internet influence, the transformation of textile operators' business thinking has changed with the whole business mode. If you want to be swallowed up by the wave of development, you must continue to innovate.

Technology upgrading, focus on design, and international synchronization. More and more textile and garment enterprises begin to use various platforms to carry out all-round innovation and upgrading. Correspondingly, more and more organizations have set up various exhibitions to provide a comprehensive service experience for textile brands and buyers. Through the continuous innovation of exhibition forms, the international atmosphere of fashion atmosphere is everywhere. Let the brand designers with independent design demand get accurate and extensive dissemination in the right time, let the brand find its real market, and let the buyer find his own brand.

Facing the industry Like a swarm of bees How to seize the opportunity and enhance competitiveness has become the most important task of textile enterprises at present. The new breakthrough in international cooperation may be the first innovation signal.

Textile enterprises from the previous OEM, according to customer needs, purely provide processing, and gradually evolved into by adding innovative design elements, to provide customers with more abundant products to choose from; some enterprises are developing towards brand direction, deepening international cooperation and greatly enhancing cooperation space.

In addition, domestic textile brand enterprises can let domestic designers understand the trend of international fashion, and seek better brands and channels to achieve breakthroughs through exhibitors. At the exhibition, many international brands such as clothing, shoes, accessories and other categories are integrated into local brands in the exhibition area. Such " Open trend The way of presentation not only brings more interactive displays, but also enhances the ability of exhibiting domestic brands to connect with the international market.

For China's textile market, opening the door to this era is only a "key", that is, innovation. Therefore, optimizing product design capability is the second innovation signal. The diversification of the Chinese market has led to an enhanced awareness of the independent design of the brand, which has provided fertile ground for the growth of the designer. From underwear to fashion and fashion, the design demand of local enterprises and brands is becoming more and more obvious. People's demands for product optimization design are increasing. Brand and consumers pay more and more attention to quality. They pursue "individuality" and "style", and the connotation of products themselves. From the industry point of view, more than more than 200 professional designers of textile and garment design institutes meet the needs of the designers in the knitting industry every year. On the other hand, domestic knitting enterprises are actively carrying out substantive cooperation with foreign professional design institutes, and speeding up the design level of needle weaving products rapidly.

Promoting the development of industrial clusters through the government is the third signal to seize opportunities and innovations. For future development, more industrial clusters are willing to integrate resources with an open mind, or to cooperate with different industries, or to seek wider development space.

During the exhibition, many exhibitors were promoted in the form of local industrial clusters unified organization under the promotion of local governments, and their members were mainly manufacturing enterprises and processing enterprises related to industrial chain products. For example, behind Guangdong Zhangcha, Zhejiang Tongxiang, Zhejiang Shaoxing, Jiangsu, and other industrial clusters, the government is promoting industrial development. This will not only provide development opportunities for the textile industry cluster to accelerate transformation and upgrading, but also open up a new world for the brand to find market share.