Crocs'S Three Quarter Financial Briefing: China'S Market Is Dragged Down
Crocs, the famous casual footwear brand in Colorado, USA, has released the latest quarterly report. This quarter (July 1st to September 30th) has seen a decline in Asian market sales. The following are the main financial information: under general accounting principles, revenue grew by 8% over the same period last year, reaching $302 million 400 thousand, which was consistent with previous expectations. The growth rate at fixed exchange rate was 5.4%, net profit was 15 million 800 thousand dollars, and diluted earnings per share were 12 cents.
Lower than
Previously, earnings per share of 14 cents per share were expected, but net profit increased by 13 million US dollars in the same period last year.
Area:
Despite the negative impact of the exchange rate, the European market sales growth rate is still 13%, of which wholesale channels are the main driving force.
The US market grew by 10%, while the same store sales trend improved in the second half of this quarter.
Asia-Pacific
market
A slight decline, including the weakness of the wholesale and retail channels in the Chinese market, is the main reason.
Affected by the same retail sales decline, immediate demand reduction, and the weakening of the yen exchange rate, Japanese market sales fell by 9% overall.
Channels:
Global wholesale revenue grew 8% year-on-year.
Global network sales grew 9% year-on-year.
Global retail sales grew by 1% over the same period last year, including 4.5% in the same store.
Here
provide
Crocs sub regional retail store data:
Crocs has been looking for a way out after its sales slump.
Earlier this year, the company released a plan for streamlining and reducing the number of retail outlets.
At the end of 2013, the company received a cash injection from the private equity giant, Blackstone.
In addition, since the departure of Crocs's former CEO and chief executive John McCarvel in April, the company has not yet announced the new CEO candidate.
Reebok former North American president Bob Munroe is currently Crocs general manager of the United States, Michelle Poole is currently responsible for marketing and product development, and Scott Yuan has been promoted to general manager of Greater China.
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