On the afternoon of October 27th,

This year, for the first time, designers and buyers have been butted up to launch the DHUB design exchange platform to try to become a commercial landing. The mature operation mode of this internationally famous fashion week has finally begun to practice in China.

The number of exhibitors is 123.

In the past, because of the high cost of operation, many fashion designers could only have a flash in fashion week, so it was difficult to seamlessly connect with the market.

It is difficult to achieve.

The Beijing Commercial Daily reporter learned that the average cost of a fashion show is around 100 thousand yuan, ranging from preparation, design to production, planning to six months to two months.

It can be said that a fashion show will cost designers great energy and financial resources, but eventually exposed by the media to the customers' cognition, and even wait for business opportunities, there is still a long way to go.

Chictopia founder Liu Qingyang said, though domestic designers

It has increased a lot over the past few years, but it is still in its infancy from the scale to the speed of development.

From the perspective of market performance over the past two years, the improvement of consumer awareness has ushered in a rapidly developing market opportunity for domestic independent designer brands.

At present, consumers in Beijing, Shanghai, Guangzhou and other tier cities have taken a positive attitude towards designer brand. Many very small designer brands have developed rapidly through the form of buyer shops and designer stores.

In the past few years, it is difficult to see independent designer brand stores in department stores, shopping malls and other places where clothing brands are crowded together.

Many designers will choose to sell their own brand clothes in a friend's clothing store. Some famous ones choose to enter the designer brand collection shop, such as Hong Huang's peppermint glutinous rice, onion, and so on.

At that time, because of the relatively small positioning of the designer brand and the unstable sales situation, many domestic shopping centers took a wait-and-see attitude towards the designer brand.

But even so, there are a few designer brands who have been successful in trying to enter mass department stores, such as stationed in the New Oriental Shopping Center in the East, as well as the Jiangnan cloth in many shopping arcade chains, such as Xidan's Joy City, and so on. After entering Sanlitun's Taigu North District, the store opened to Xidan's joy city.

On the other hand, the designer of a clothing brand in China believes that the independent designer's advanced custom garments are not likely to have clear market positioning because of the lack of mature business operation experience, which will be a fatal defect for the development of clothing brands.

Zhang Qinghui, vice chairman and Secretary General of the association, said that in a more mature market, designer brand is not based on its own solo, but rather by mature buyers, who invest in buying products by buying mobile phones, until designers and their brands mature.

The growth of buying mobile phones will be an important foundation for the healthy development of designer brand communities.