It is an indisputable fact that "the location of the passenger flow is large". However, on the basis of large traffic volume, women's clothing is indeed more dependent on store location than men's sales. This is due to the unique psychology of female customers in the clothing consumption industry, which enhances the role of "good location" in improving sales volume.

Then, what is the consumer psychology behind the "good location" of female customers?

When shopping, most female customers like to stroll slowly, and the location is obvious. For example, the shops in front of the elevator and the corners of the floors are often the places frequented by female customers, and the storefront shops which do not rely on elevators and do not pull aside are relatively deserted.

Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall. Female customers have the idea of "shopping before deciding what to buy" before buying clothes. The behavior of buying clothes is more random and easier to be "preconceived". First, they see a brand, and so on, there is more comparison and fastidious comparison.

In contrast, male customers buy clothing. Purposeful To be clear, buy what you want before buying clothes, go directly to the shopping mall to find the target, buy the right one will no longer continue to stroll. A reporter interviewed several female customers in the shopping mall. One of the young women said, "feel good and buy it."

Female sex customer More attention to "feel", and "location" can give people a shopping environment in the space of "feeling". Female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands.

Especially in clothing Unlike the store decoration, most female customers feel that "only a better brand can occupy a more important position" to choose a better store.

Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" to go shopping, then the feeling of shopping in the mall is not as good as that of female customers.