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The Sports Industry Will First Grasp The Upgrading Of The Industrial Level In The Golden Age.

2014/11/3 9:37:00 29

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The Xiaobian of the network tells you that the sports industry will welcome the golden period, and the upgrading of the industrial level is a pressing matter of the moment.

The sports sector has recently made a brightest performance in many sectors.

According to the institutional analysis, the State Council determined that the total development target of the sports industry in 2025 exceeded 5 trillion yuan, which means that in the next ten years, the sports industry will become the golden ten years of sports industry.

According to Hongyuan securities research, the pformation of sports industry structure is the general trend. Upgrading the industrial level is a pressing matter of the moment. The reform of industrial structure is the only way.

The sports sector has recently made a brightest performance in many sectors.

Judging from recent policy information, in October 20th, the State Council issued "opinions on speeding up the development of sports industry to promote sports consumption", promoting sports consumption to promote public fitness and promoting economic and social development.

In September, the Executive Council of the State Council put forward the principle of combining decentralization with decentralization, putting together management, making use of all kinds of existing sports facilities, optimizing market environment and supporting sports.

enterprise

Three demands for growth and growth; the October opinion clearly defined the policy of promoting sports consumption from the aspects of finance, taxation, land, employment and market environment, and the institutional dividend of sports industry reform began to be accelerated.

According to the institutional analysis, the State Council determined that the total development target of the sports industry in 2025 exceeded 5 trillion yuan, which means that in the next ten years, the sports industry will become the golden ten years of sports industry.

It is understood that the added value of China's sports industry currently accounts for only 0.6% of GDP, and there is huge room for development.

The overall output value of sports industry in North America, Europe and other major developed areas accounts for 1.5% to 3% of the total GDP value. Compared with China, the development level of sports industry in this stage is similar to that of Korea in the middle of 90s. If the total scale of sports industry reached 5 trillion yuan in 2025, the golden period of more than 20% compound growth rate has arrived.

The study thinks that the pformation of sports industry structure is the general trend. Upgrading the industrial level is a pressing matter of the moment, and the reform of industrial structure is the only way.

First of all, China's sporting goods industry dominates, sports service industry accounts for less than 20%, while the United States, Japan and other countries accounted for nearly 90% of the sports service industry. The pformation of sports industry structure to sports service industry is a long-term trend. Secondly, China's sports industry level is low, and its technology content and added value are low.

Third, the "malpractice" is a major drawback in the sports industry system. On the external coordination mechanism, the Sports General Administration has not attached importance to the development of sports industrialization, and the government has insufficient support. A number of policies have been introduced to give full play to the market role and speed up the pformation of sports administrative departments at all levels from "running sports" to "managing sports".

The accelerated reform and pformation of sports industry is expected to benefit the relevant listed companies: A shares

market

The main sporting goods listed companies include China sports industry, Xinlong industry and Pathfinder. Sports media are related to Zhejiang media, Guangdong media, Lok TV, know all, sports venues related to Lehman photoelectric, alto electronics, sporting events related to the operation of Lan Sheng shares, Yatai group, sports lottery related Hongbo shares.

In addition, Johnson holdings, dual elephant shares and TEDA shares and other sports asset securitization or football concept is also worth noting.

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