On November 3rd, Mark Ed Faye, general manager of the menswear brand, Wang Dan, told reporters that Mark Ed Faye was preparing double 11 this year. Wang Dan said that this year, only 600 million of Tmall's stock on Tmall platform is worth, and plans to sell 150 million on Tmall platform on the day of double 11, and rush into the top three positions of men's wear.

Mark Ed Faye goddess marketing Menswear

Wang Dan also revealed that 90% of Mark Ed Faye's products were new products this year, and the other 10% were only used for spike sales promotion. Mark Ed Faye's online and offline channels are individually stocked. The online and offline products only have 10% overlap, which can avoid the impact of online promotion on the offline, and allow users to buy online fashionable products that are suitable for the season.

But this year Mark Ed Faye The highlight of the play is still in the marketing section. Wang Dancheng this year Mark Ed Faye overturned the tradition of showing men's clothes with male models. He invited 7 famous otaku goddess on the Internet to represent the 7 roles of "Meng Chen Jie Niang, phantom of the locomotive, sexy car model, football baby, flower Jian Jiaowa, smart jockey, game queen". Let them go on stage one after another, wear Mark Ed Faye's men's clothing, deduce a dislocation marketing, and satisfy the psychology of different network users.

According to the briefing, since October 20th, Mark Ed Faye has launched a series of pictures of Goddess wearing men's clothing in a flagship store, showing a romantic atmosphere of boyfriend style, and then launching a poll of 7 female models. The two tallest goddess will communicate with users on the day of double 11. This way of using men's models for men's wear spanposition is still a minority in China.

In addition, Wang Dan also told reporters that this year is Mark Ed Faye's fifth participation in the double 11, compared with the previous year's double 11 competition environment has tended to be benign. Brands are not only concerned about sales volume, but also pay more attention to brand promotion. Consumers should be more inclined to rational consumption this year, but in the past few years Shopping Habit formation, double eleven shopping demand will be stronger, if businesses do a good job in marketing, it is expected to effectively pull up sales.

Reporters learned that this year double 11 Mark Ed Faye also deployed Tianjin, Chengdu, Guangzhou and Shanghai four warehouses at the same time shipped, covering North China, East China, Southern China and southwest almost national region, through the point to point delivery mode, the early customers in the double eleven day received goods, bring customers better service experience, double eleven this year. Estimate The 400 thousand order can be sent out in three days.