A breakfast shop should be opened on the way to the commuters when the office passes by. Similarly, clothing stores must learn to pick places. Clothing shops should be selected in places where people have a large flow and a strong commercial atmosphere. Site selection should be good at observing the surrounding environment.

First of all, you can spend some time calculating the flow of people in the morning, afternoon and evening in the area of interest. Besides, consider how long it takes people to get to you. Storefront 。

The cheaper products. customer The less you want to spend time, for example, the convenience store defines the main business circle and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of transportation time farthest.

The second step is to observe the surrounding environment. From the customer's point of view, will you go shopping in this place? There are some cool corners in the golden area, and there are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a shop next door.

In addition, we must pay attention to Competitor Will you take away your business? Can you take the initiative to leave customers on the customer's walking route?

The third is to look at the storefront with the mood of the first date. Look far ahead. Can you imagine driving people passing by? Can pedestrians notice from the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road. In addition, the architectural design of the clothing store is also a key point. Is the quality of the building as good as your product?

Fourth remember, good neighbors make you less. It's important to be in the same place with a similar brand, because some location strategies are "parasitic". If you can meet some quality neighbors like video rental shops or dry cleaners, that's better, because these stores have the opportunity of "two visits". If you can get their light, it will definitely be good for your business.