In Taizhou Jiaojiang people's home district, there is a studio specializing in leather goods. The owner is called Zheng An warm.

After working, she worked as a planner and worked as a editor in a magazine. She could not do that. She was not very happy.

So she did not hesitate to quit her job and began her backpacking trip.

After that, Zheng Annuan thought of his hand made leather goods.

In the introduction of friends, she went to Shanghai to study hard.

After his graduation, Zheng Annuan shared a suite with friends in Jiaojiang's common people's home, which became her studio.

She publicize her handmade products through WeChat and micro-blog. Customers can see that they can be directly ordered or customized according to their preferences.

Due to her exquisite workmanship and handmade, it was not long before her leather products became famous, and more and more people came to visit, including Taizhou and Wenzhou.

These customers usually range from 30 to 40 years old, and have certain requirements for the quality of life.

He also designed a LOGO for his leather product, with a "button" on it, which means hand-made leather goods.

However, Zheng Annuan did not like to do it for himself.

She likes to collect some old bags and pform them into a piece of work that they are satisfied with.

Besides making bags,

It's important to enjoy life.

From an early age, she kept a dog and a cat, and she only worked 3 to 5 hours a day.

She said she liked the comfortable life now.

Some time later, she plans to rent a shop with her friends and continue to be a happy little cobbler.

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The importance of luxury brands in China does not need to be repeated.

Based on this huge market, we must first let consumers know the brand.

Publicity or advertising is categorized as means, focusing on direction and what is advertised.

There are many problems for Western brands to enter China, including aesthetic differences and mutual cultural strangeness.

Therefore, most brands chose the design style and the publicity on single products at the beginning. This is to eliminate the aesthetic differences, and let the products be accepted first under the glory of many years' overseas reputation, thus facilitating sales.

However, when China's luxury environment is becoming more and more perfect, the publicity is not enough.

After years of exposure to the Chinese market, luxury brands launched further strategies and brand culture.

Most of the luxury brands are deep and inherit for generations. The dissemination of brand essence aims at arousing consumers' recognition from cultural keynote.

More frankly, that is, the added value of the purchased goods is recognized.

The way of cultural dissemination is mainly seen in technology, history, and boutique exhibitions, but there are also brands directly integrated into shopping places. Among them, apart from the exclusive store mode, there is also the industry's new favorite "Home" marketing.