Yesterday, reporters visited a number of gold shops in Beijing, and found that many gold and silver jewelry exhibitions were crowded. Analysts said that last year, the fall in gold prices largely overdrew the demand for gold this year. In addition, in recent years, the decline in gold prices has become the norm, and the decline is also expected to make consumers reluctant to sell at this time.

　　 Gold and silver stand

November 4, according to the reporter visited vegetable hundred jewelry And a number of gold stores, of which the price of vegetable hundred jewelry is more obvious, the fine and thousand gold respectively reduced 10 yuan to 288 yuan per gram and 285 yuan per gram, the price of gold bars dropped from 292 yuan / gram in November 2nd to 280 yuan / gram, and the price of gold in other brands declined more than 10 yuan / gram.

It is noteworthy that many gold and silver display stands on the first floor of Xidan shopping mall are few and far between customers. Even consumers favor vegetable hundred, the situation is also slightly better, there is no rush buying phenomenon.

Obviously, gold has lost its former light. And from 2008 to 2011, when there was a small adjustment in the price of gold, investors would not hesitate to buy it and buy it every time. In April 15, 2013, the international gold price fell below the 1500 US dollar / ounce mark. In June 27th, the gold price broke through the 1200 US dollar / ounce mark, and the two quarter fell 22.72%, the biggest decline in 30 years. At the same time, the sales of all the major gold stores in China are hot.

Wang Lin, a precious metal analyst at Zhejiang futures, said that compared with last year, the price of gold was not as attractive as that of last year and the year before last. In addition, there was also a demand for physical gold in 2013, which overdrew the purchasing power of this year and for some time to come.

Yang Xuejie, precious metals analyst at Galaxy futures, said that this year's physical consumption of gold was deserted last year. Data show that China's gold consumption demand increased by 32% to 1065.8 tons (including jewelry, gold bars, gold coins and other casting products) in 2013, a record high. However, in the first three quarters of 2014, the gold output increased by 14.27% over the same period last year, but the consumption in the same period was 754.82 tons, down 21.42% from the same period last year.

"Unlike the decline in gold and silver in 2013, the demand for gold and silver is changing. "China's gold demand decreased by 19% to 569.5 tons in the first half of this year, because the decline in gold bullion gold purchases offset the strong demand for gold jewelry," said Han Xiao, a precious metal analyst at Meyer.

According to analysts, last April, the "aunt" who had already hunters the bottom of the market was already covered. The price of some gold jewelry is even cheaper than the highest level in the year, nearly 70 yuan / gram. Under the normal decline of gold prices, the market is expected to have lower prices.

　　 "Aunt" buy gold enthusiasm behind

With the overdraft of gold consumption, the price of gold has been falling down this year in the desolation of nobody. In October 6th, gold was innovated at a price of $1183.3 / ounce. In October 31st, the international gold price fell below the support of $1180, and then went directly to the four year low. However, these are no longer attracting the attention of Chinese consumers.

According to Yang Xuejie analysis,-->