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Xiaobian network to introduce the ZARA and other fast fashion giant attack line, fill the gap between the three or four line market.

The annual "double 11 Singles Day" business promotion is coming soon. For this reason, brands such as Tmall, Jingdong and other major e-commerce platforms have begun to make stock preparations to welcome the "double 11 Singles Day" promotion.

It is understood that last year, the total sales of double eleven Taobao and Tmall were 35 billion, a historical figure that made ZARA, H&M and other fast fashion giants unable to resist this year's "double 11 Singles Day" business promotion activities.

In mid October 2014, ZARA Tmall flagship store was officially unveiled, and opened before the "double 11".

We offer all the products including women's wear, men's wear and children's wear, which are synchronized with ZARA's official website and China's ZARA stores. The price is also consistent with the pricing of official website and store.

In addition to ZARA, TOPSHOP, a fast fashion brand in Britain, has opened an official flagship store in Shang pin, and has made a detour into the Chinese market.

In addition,

GAP, UNIQLO, ASOS and other fast fashion brands have opened an official flagship store in Tmall. Accelerating the layout of e-commerce channels has become another important platform for the expansion of these fast fashion brands in China.

Magnus Olsson, general manager of H&M Greater China and Southeast Asia, said: "for H&M, this is an important milestone in our multi-channel marketing strategy.

Now, Chinese customers can not only shop in our more than 200 stores, they can also log on to our online shopping store anywhere through computers, smart phones or tablet computers, and buy our latest fashion and home products 24 hours a day.

Analysys International analyst Zhuo se Jun block believes that "whether H&M, ZARA or UNIQLO, its coverage in the first tier city stores is enough, but the layout of the three or four tier cities is not yet perfect, and the power providers can help them do the product coverage of these three or four line markets."

Perhaps this is just a quick calculation for the fast fashion giant.

H&M said, "for example, our designers only sell for the designated stores in the first tier cities. Now the online stores also offer simultaneous sale, which means that consumers in the two or three tier cities can also be bought through the Internet channels, while household products are only sold in some stores, but now they can be bought in online stores, which is a boost to the consumer shopping experience.

More and more consumers want to shop through the Internet. The Internet provides an important channel for consumers to buy H&M products.

They are complementary channels. "