In November 4th,

From Beijing to Shanghai to participate in ALEXANDERWANG x H&M activities.

At the airport, Li Yuchun wore Ground Zero 2014 autumn winter coat, matching ALEXANDERWANG x H&M sunglasses and shoulder bags. The overall shape was very eye-catching.

In addition to the coat Li Yuchun wore, Ground Zero also launched many red lipstick prints this season. Every single item can make you a focus in the crowd.

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Besides, Ground Zero can be regarded as Li Yuchun's second favorite brand.

Their exaggerated color graffiti and special tailoring and Li Yuchun's style are very popular. No matter in the street shooting or in the album's modeling, we have seen the perfect cooperation between Ground Zero and Li Yuchun many times.

Li Yuchun came to the sixty-seventh Cannes Film Festival at Beijing Capital International Airport.

This exceptionally eye-catching flower coat comes from the Ground-Zero 2014 spring summer series.

Li Yuchun put on the MV in his album "cool and warm".

2014 spring and summer series, the effect is very colorful.

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Li Yuchun used Ground Zero 2013 autumn winter style women warrior sweater to match the hole jeans and shoes, relaxed and fashionable.

Li Yuchun wore Ground Zero 2014 spring and summer printed short sleeves, changing the yellow skirt of the show to black tights, and the effect was more street and more neat.

[brand and designer]

Viewers of the show "goddess's new clothes" must be familiar with the Chinese brothers Eri & Philip Chu, who have won the ultimate victory by excellent design.

On the left of the picture is Eri Chu "scroll" and Philip Chu "tweet" on the right.

GROUND-ZERO is a brand from the United Kingdom, founded by Eri & Philip Chu in 2003, mainly composed of T-shirt slogans and satirical designs. The main styles of clothing are relaxed and comfortable English street style.

Besides Li Yuchun, stars such as Fan Bingbing, Joey Yung, Sun Li and Xiong Dailin are also guests of GROUND-ZERO.