Halloween just happened on Friday this year, and it will obviously attract more people to celebrate in a more crazy way. According to local media reports, about 75 million adults in the United States disguised themselves as Halloween this year. Most of the costumes still choose traditional classics, such as witches, animals, pirates, Batman and zombies.

Consumers are targeting Halloween this year. Expenditure budget The total amount is $7 billion 400 million, of which about 40% of the consumption budget will be used for Halloween costumes. According to US media reports, the number of Americans dressed in Halloween this year is unprecedented, and the per capita spending has risen from $75.03 last year to $77.52 this year.

According to Google and YAHOO, the most popular Halloween costumes in 2013 were the cute Minion from the movie "dirty me", and the best seller in the United States this year. Clothes & Accessories It's Disney's "freeze", "Ninja Turtles" and princess, animal and Spiderman costumes. Shishi Clothing enterprise Mr Ke said that Halloween is actually a "cover", and that promoting profit is the goal.

He said: "take double 11" sales promotion, promotional products are obviously not only applicable to single people. For clothing companies, I can promote some Logo products printed with Halloween features, or Cosplay's costumes and masks. For e-commerce enterprises engaged in 3C products, they can also participate in the promotion in the name of festivals. As long as profits are made, consumers feel profitable and willing to buy, and that is the goal. Whether it is in line with the Halloween theme is really irrelevant.

Some businessmen believe that besides promoting business opportunities, another important reason for Halloween promotion is to prepare for the heavy end of the year-end shopping season - "double 11" and Christmas. No matter which electricity supplier platform is in the present, the promotion efforts for these two festivals are great. Many cross-border e-commerce platforms are still struggling to increase sales of such products.

Take the global sale platform as an example, Halloween thematic activities are still selling traditional Cosplay clothing, with a discount rate of up to 50%. Through the promotion of Halloween, on the one hand, we can adjust the layout of enterprise promotion, preview the emergency mechanism of large sales promotion, and at the same time, we can also investigate the market demand and understand the purchasing power of consumers. So it is necessary to use Halloween to try the water temperature.