Recently, the company announced that the company will launch a new business model in the "Tmall mall" by the joint Alibaba -- C2B (consumer to business) personalized custom volume customization, which promotes online enquiries and orders for online products, and carries out online volume measurement. Consumers can customize them on a double eleven basis.

Statistics show that the birds are mainly engaged in the production and sale of men's clothing products such as suits, shirts and T-shirts. The company is mainly engaged in the production and sale of "happy birds" brand Western-style clothes, shirts and other men's clothing products. The leading product "good bird" Western-style clothes comprehensive market share occupies the front rank in China. The introduction of the international chain organizations generally adopts the standardized management thought, and the "good bird" has been identified as "China's well-known trademark".

Analysts believe that the company's lead in the field of e-commerce to start personal customized services to lead other competitors, the company constitutes a good stimulus.