Liu Junchen, deputy director general of China's State Administration for Industry and commerce, disclosed here 8 days that as of September 2014, China had accumulated 14 million 789 thousand and 500 applications for trademarks, totaling 9 million 676 thousand and 700 registered volumes, ranking 12 in the world for the first time in a row, and becoming a truly "trademark power".

2014 China International Trademark and brand day opened in Suzhou.

Liu Junchen delivered a speech at the opening ceremony, saying that China has always attached importance to the protection of intellectual property rights. In recent years, in promoting intellectual property legislation and judicial reform, such as promoting intellectual property rights and other related laws and regulations, Beijing and Shanghai, Guangzhou and other places have set up intellectual property courts.

In 2013, China amended the trademark law, and amended the trademark law enforcement regulations and related supporting regulations.

After years of unremitting efforts, China has basically established a modern trademark law system that conforms to international rules and Chinese characteristics, and provides a strong legal guarantee for the protection of the legitimate rights of trademark owners.

He said that in recent years, China's trademark industry has shown a good momentum of development, and the volume of trademark applications has increased significantly.

The competitiveness of China's trademark brands is obvious.

Therefore, there is an urgent need to raise awareness of the importance of brand boosting economic development and strive to form new brand competitive advantages.

Liu Junchen said that the key to enhance brand competitiveness is to create a good market environment for the development of brand economy.

China's industrial and commercial administrative organs will adhere to the direction of market-oriented reform, focus on promoting the reform of the industrial and commercial registration system and implement the Provisional Regulations on information publicity of enterprises, promote various reforms in an orderly manner according to law, enhance the ability of market supervision, increase the protection of trademark intellectual property rights, and maintain fair market competition.

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