Hongkong joint venture Garment making Ltd (TAL group) will invest $50 million to build a garment factory in Yongfu, northern Vietnam. The project has obtained an investment license. The factory covers an area of 8 hectares, employs 3500 workers and produces 12 million shirts annually. It is expected to be put into operation in September 2015. TAL group entered Vietnam in 2004, and Vietnam's first project is located in Taiping Province, North America, which invested more than 40 million dollars in Vietnam's textile and garment factory. 90% of TAL group's products are exported to the United States for the OEM production of Brooks brothers, rubber Republic and other brands.

How to build a real O2O system for Chinese clothing enterprises?

Almost all the O2O models have been frayed by the Internet, but people who really understand O2O are few and far between, and understand that it really brings it into the industry, and the true value of O2O is even more. If clothing is franchising, if online stores, stocks, members, points exchange, cash coupons, purchase payments, returns, financial settlement and so on do not synchronize with offline, it can not really achieve O2O, nor can it reflect the value of O2O, and play the role of O2O.

It is understood that the current clothing, Underwear The O2O of chain stores such as jewelry is still in the blank market.

You will say, "how can it be possible that all of the friends around me are doing O2O, and my own company is also doing O2O. "

I can assure you that it is not O2O, do not think that the opening of the public number and WeChat payment is O2O, only to achieve a simple scan code payment function without realizing service synchronization can not be regarded as O2O.

Apparel franchising mode if online shop Inventory, membership, integral exchange, cash coupon, purchase payment, refund and exchange, financial settlement and so on can not be truly achieved by O2O, nor can it reflect the value of O2O and play the role of O2O.

　　 What is the reason for this situation?

There are probably three main reasons for the analysis.

1, traditional enterprises lack executives who are familiar with offline operation and Internet thinking.

2, Internet companies do not understand the traditional enterprise marketing mode and system flow.

3, even if traditional enterprises provide ideas, supported by Internet Co, but the development price is high and the risk is large.

Based on the above three reasons, the current status of O2O in the industry is caused.

At present, the so-called O2O system developed by network companies in the market is mostly at the bottom of WeChat sweep code payment technology. Euro Yi technology costs nearly three million. After 3 years of development and testing, it launched the O2O system suitable for joining the chain enterprises in early 2014. The PC terminal and the mobile terminal and offline marketing system were completely opened up to help enterprises realize the transformation and upgrading of O2O.

If online and offline do not integrate, the brand will lose competitiveness and will eventually be eliminated by the market. Haier Zhang Ruimin said that today's enterprises either touch the net or die. Waiting for death or transformation? There is no choice, only conform to the trend, early transformation and upgrading; in the future get O2O, get the world!