In China, India and other 6 Asian countries, 148 brands of 8 products and services, such as mobile phones, automobiles and Internet services, were surveyed.

Japanese companies have obvious advantages in the field of televisions and digital cameras, but there is a weak sense in the rapidly growing fields of smart phones and Internet services.

Although the Japanese car monopolizes the top three in the "once bought" brand, the German car has the advantage in the "buy" brand ranking.

The survey was conducted in China, India, Indonesia, Thailand, Philippines and Vietnam with a total of 1800 consumers.

148 brands worldwide were asked whether respondents wanted to buy or use.

In terms of digital cameras to buy, Canon, Nikon, SONY and other Japanese forces take the top three.

Television is also the top of SONY.

But smart phones are the dominant brand influence of the US apple, with the exception of SONY ranking third, other Japanese companies rank behind.

New businesses are catching up.

Xiaomi ranked third in China following apple and Samsung.

OPPO, which is not influential in China, has become the third brand that consumers want to buy in Indonesia and Thailand, respectively, in parallel with China Lenovo and SONY Japan.

In the field of Internet, American companies such as Google and Facebook (Facebook) are very famous.

In terms of chat software, LINE from Japan ranked tenth in terms of "want to use".

And China

Compared with similar software like WhatsApp in the United States, it has less influence.

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With fast fashion, UNIQLO squeezed third.

In the Chinese market, where many Japanese companies have been struggling, they have taken the lead, showing that their strategy of actively opening stores and pursuing quality demands has achieved results.