What is the process of opening a clothing chain store?

Without careful planning, blind shops will only lead to the closure of shops in the course of operation, and the development of chain enterprises.

So, what is the process of opening a clothing chain store? Let's share with you.

I. preliminary investigation

Clothing chain stores, like other shops, need to investigate the local market before they open their stores.

It is mainly responsible for investigating the income level, the type of tourists, the propensity to consume, and the surrounding business of the selected shops.

Here is mainly to tell you that the survey must be comprehensive, including the recent situation of the storefront, for example, if there is no possibility of demolition, all these problems need to be investigated clearly, otherwise, the shops will only regret themselves when they open up.

Two, store logo design

Shop name and logo is chain store "identity card", customers are identified through the shop name and logo.

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Therefore, chain stores must design and choose seriously when making logo design.

Shop name and logo must be creative and have certain cultural taste.

Three. Store structure planning

After finishing the clothing shop location, clothing store decoration and store logo, we need to finish the store's next work and store structure planning.

Specifically, there are the following aspects: adding shop settings, new store staffing, cost accounting, benefit accounting, establishment of clothing chain stores, display of shop products, training of shop guide, etc.

Four, chain store marketing capability

Marketing ability is the survival of enterprises. A successful chain store can not be separated from successful marketing planning.

Chain clothing stores must have the following marketing capabilities:

1, to provide customers with distinctive products.

2, products must have price advantage.

3, we must establish our own distribution center.

4. Planning ability with advertising and promotional activities.

The last one is the management ability of chain enterprises.

Scientific management is the main factor for successful chain store operation.

Many enterprises fail because of poor management.

The chain store is the most important thing.

Sense of trust.

To provide quality service to customers and deal with customers' problems seriously, this can help chain stores form a good reputation effect and continuously enhance brand image and brand awareness.