Quarterly monitoring report on China's B2C market released in the third quarter of 2014, according to EnfoDesk Analysys think tank. data Shows that in the third quarter, the scale of clothing trade in China's B2C market reached 91 billion 620 million yuan, an increase of 54.2% over the same period last year.

In terms of market size, Tmall has a market share of 73.4%, and continues to maintain its leading position in clothing category. Jingdong mall continued to push the "Shang Jingdong" force garment market in the three quarter, with a market share of 5.5%, ranking second over vip.com, vip.com's market share of 5%, and temporarily staying at third.

At present, the development of domestic clothing business market is relatively mature. clothing As a more active and mature category of online sales, a more complete industrial chain and market structure have been formed. But the three quarter of the major electricity providers in the field of clothing frequent efforts, frequent movements.

At the same time, the platform trend of e-commerce enterprises has also provided a good display platform for some local cutting-edge fashion designers. At present, Tmall, Jingdong and Dangdang have already had a large number of independent designer brands to enter.

Clothing sales have always been the main source of profits for e-commerce providers. Clothing this year Online retailers These new characteristics can hardly change the market structure in the short term, but in the long run, they will have a far-reaching impact on the online sale of clothing in China, and form a market pattern of flourishing flowers, and at the same time, promote the development of the clothing market to a more youthful and fashionable direction.