A few days ago, Chinese children Shoes and clothing Lead brand ABC children's clothing is signed with Baidu, the world's largest Chinese search engine, will build Baidu brand area, build a search core, multi-channel parallel brand image, and ABC brand area related information in Baidu area PC end and mobile terminal display is also in the near future. It is reported that this is another "touches" after ABC's cooperation with Tencent's children, Sohu mother and baby, cradle net and other three core media. ABC will make full use of Baidu and other core media resources to carry out precision marketing, and further complete the layout of ABC brand's whole network media matrix.

As the largest Chinese search engine in the world, Baidu has the largest Chinese Web Library in the world. It is the largest demand entry for China's Internet. According to relevant data, it accounts for more than 95% of Chinese Internet users, 81% of mobile Internet users, and 5 billion of daily search engines. ABC will cooperate with Baidu to make full use of Baidu's strong platform advantages and build a mini official website in Baidu area. Through Baidu brand area, brand information can be displayed in front of netizens in a more precise and intuitive way, so that consumers can give the best first impression when searching for ABC related information for the first time.

The establishment of ABC in Baidu brand area is not only catching the user's eyeball in the gold location of Baidu's first screen, but also maximizing the ABC brand in Baidu's news, web pages, know, video, encyclopedia and wireless terminal to collect user traffic, so as to achieve multiple exposure of official website, product line, advertising and activities. When users search for ABC children's clothing and ABC on PC and mobile Baidu pages, Children's shoes When brand words and general words are used, the most authoritative official information of the ABC brand can be seen in the first position of the first screen, so that consumers can more directly and deeply understand and experience the information of ABC brand products and other aspects.

"Making brand marketing is just like having a love affair with a consumer. If you want to leave a deep memory and goodwill to the consumer, the first impression of" meeting "is particularly important. Xu Haiyun, vice president of ABC brand marketing, told reporters. Search as the first entry to target consumption is an important position to build brand image. The brand area aims to reduce user search loss and retain consumer value by maximizing user concerns. This is also the original intention of ABC to choose Baidu brand.

ABC brand cooperation with Baidu marks the further upgrading of ABC 2014's strongest media matrix marketing strategy. From this cooperation, not only the communication distance between the ABC brand and the consumer is drawn, but the marketing path of the brand is shortened. At the same time, the value of the marketing value of the brand of the ABC brand is self-evident in the 6 hundreds of millions of users of the Baidu.