The fourth largest retailer in the US Target Department stores achieved their first performance growth in nearly four quarters, and both revenue and earnings exceeded market expectations. As of the third quarter of November 1st, Target department store sales in the United States were expected to grow by 0.6%, the actual growth rate was 1.2%, and the overall revenue rose by 2.8% to 17 billion 730 million US dollars, after which it was expected to be 17 billion 560 million US dollars.

Net profit amounted to US $352 million and earnings per share were US $0.55, up 3.1% and 2.7%, respectively, compared with us $341 million and US $0.54 in the same period last year.

As a result of the data leakage incident at Target department store, there has been a related expenditure of $158 million so far. In order to make up for the customer's confidence in the market due to data leakage and the downturn in the retail environment, the group increased its sales promotion efforts in the third quarter. Gross profit margin Down to 29.5%, down 50 basis points over the same period last year, but adjusted earnings per share were $0.54, still higher than the group's expected 0.4-0.5 and US $0.47.

According to the industry, the growth of Target Department owes to the first chief executive officer of the August air force, a former Pepsi executive Brian Cornell, who led the company to rebound from the bottom.

But the group's Canada Business has been operating since the beginning of last year and has been losing money for the three quarter. It has lost more than US $2 billion in the 211 million quarter. Moreover, the Target department's annual adjusted earnings per share range has narrowed to $3.15-3.25 from the previous 3.1-3.3 US dollar, and the expected fourth quarter earnings are only expected to meet market expectations.

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Although the same line stores, but regardless of positioning, role or future development path, Taobao "member experience hall" and "Jingdong help service store" completely different. This has also followed the style characteristics of the two enterprises.

In the Jingdong view, "Jingdong help service store" is one of the important means of its channel sink. Jingdong said that in the next three years, there will be more than 1000 service stores in the whole country. With the strength of physical stores, Jingdong can boost its logistics speed in 456 cities.

Alibaba said that the experience hall will carry a lot of innovative businesses and products of the group, Taobao, Tmall's new business experience and Tmall's magic box, mobile payment and so on. As Ali travel to the first O2O project after the debut of the brand, Taobao member experience hall will gradually expand to the major high-speed rail stations and key domestic areas, and the second batch of experience rooms are being planned.

According to the view of the North Business Research Institute, the "Jingdong help service store" is faced with 456 line cities that still do not understand the potential new customers of Jingdong, aiming to expand coverage and improve the supply chain. The Taobao member experience hall is faced with the core group of existing users, aiming at deepening the experience of the most active users. This also gives different positioning to the physical stores of the two enterprises - the Jingdong entity stores serve the retail supply chain, while the Taobao entity stores serve the brand building.