At present, China is already the largest textile and garment producing and exporting country in the world. Its development speed is fast, but its labor cost is low. This makes the "made in China" face new challenges.

In recent years, with the constant competition, the position of China's textile industry has been gradually shaken.

In recent years, changes in the external situation have also made changes in the way of development of China's textile industry, all of which show a phenomenon: the total size of the industry has expanded.

Lining, a leading domestic sports brand, is a good example. 2014 half yearly report shows that net profit loss has been widened to 586 million yuan over the 162 million yuan loss in the same period last year. It can be seen that the loss is very large, even more than that of last year's total of 392 million yuan, and the situation is not optimistic.

Growth is not the most important, but the major sports brands are still shrinking their stores.

For example, Lining only closed 244 stores in the half year of this year, and its number of South market stores was 108.

At the same time, the number of stores in Anta has decreased by 56.

With the development of the times and the pursuit of individuality, ordinary clothing has been unable to meet the needs of some high-end consumers, so they have turned their attention to the high-end custom clothing market.

As we all know, exclusive brand designers can tailor their own unique boutique garments for themselves, which is the demand of high-end consumers.

At present, the domestic garment market has set off a trend of customization, and many local clothing brands are gradually expanding their territory in the field of competition.

However, due to the lack of characteristics of the advanced custom garments in China, it is necessary to integrate with the international market as soon as possible so as to help outstanding local designers to go to the international stage, thereby gaining the recognition of the international fashion industry.

The analysis found that compared with the first ten years of this century, the growth momentum of the textile industry was significantly weakened, indicating that China's textile industry showed a gradual slowdown in general trend, and needed to be pformed.