It is said that running is the cheapest sport. To run, it is enough to have a pair of shoes, but it is not cheap to run both scientifically and gently.

For the most basic shoes, the "life" of a pair of running shoes is about 1000 kilometers, if the same pair is used frequently.

Three months to change.

In the circle of running friends, they have the number of running shoes, and the nicknamed "crab" and "centipede".

With a pair of running shoes 500 yuan, whether it is "crab" or "centipede", the market implied here is of great concern.

Shoes are just the tip of the iceberg.

Nowadays, as long as the road runner who is slightly started, he is eager to have a complete set of equipment -- Compressed trousers, sweat socks, windshield and headscarves.

It will cost about 5000 yuan to be armed.

If you take part in the marathon, you also need to equip with more expensive and more expensive equipment, such as the hottest APP apps and smart wearable devices.

In mobile phone operating system, there are hundreds of running APP applications that can be downloaded.

Match

Smart watches, smart shoes and smart socks will make running more interesting and more addictive.

Huang Xiangyan, director of communications in Nike Greater China, said that the global sales of the company's running series maintained an annual growth rate of over 30%, far exceeding the two major categories of football and basketball.

In addition to sponsoring marathons, they also organize various kinds of jogging competitions, organize running friends clubs, and develop intelligent hardware and software.

It is reported that Nike's APP now has tens of millions of registered users.

But in the eyes of practitioners, the market is far from enough.

Many Brand Company observed that the number of women runners in the marathon race has increased year by year. Considering the diversified demands of women for equipment, they are now laying emphasis on this aspect.

"This year's running product women's series has a global income of $5 billion.

We predict that revenue in 2017 will grow to $7 billion.

An insider from Nike revealed.