A few days ago, the leading brand of children's shoes and clothing in China.

And the largest Chinese search engine in the world

Signing the contract will set up a Baidu brand area and build a brand image with search as the core and multi-channel parallel. The relevant information of ABC brand area will also be launched on the PC side and mobile end of Baidu special area.

It is reported that this is another ABC "touches". ABC will make full use of Baidu and other core media resources for vertical marketing, and further complete the layout of ABC brand's whole network media matrix.

As the largest Chinese search engine in the world, Baidu has the largest Chinese Web Library in the world. It is the largest demand entry for China's Internet. According to relevant data, it accounts for more than 95% of Chinese Internet users, 81% of mobile Internet users, and 5 billion of daily search engines.

ABC will cooperate with Baidu to make full use of Baidu's strong platform advantages and build a mini official website in Baidu area.

Through Baidu brand area, brand information can be displayed in front of netizens in a more precise and intuitive way, so that consumers can give the best first impression when searching for ABC related information for the first time.

The establishment of ABC in Baidu brand area is not only catching the user's eyeball in the gold location of Baidu's first screen, but also maximizing the ABC brand in Baidu's news, web pages, know, video, encyclopedia and wireless terminal to collect user traffic, so as to achieve multiple exposure of official website, product line, advertising and activities.

When users search for ABC children's clothing, ABC children's shoe brand words and general words on the PC and mobile Baidu pages, the most authoritative official information of ABC brand can be seen in the first position of the first screen, so that consumers can understand and experience ABC brand products and other information more directly and deeply.

"Making brand marketing is just like having a love affair with a consumer. If you want to leave a deep memory and goodwill to the consumer, the first impression of" meeting "is particularly important.

Xu Haiyun, vice president of ABC brand marketing, told reporters.

Search as the first entry to target consumption is an important position to build brand image. The brand area aims to reduce user search loss and retain consumer value by maximizing user concerns. This is also the original intention of ABC to choose Baidu brand.

ABC brand cooperation with Baidu marks the strongest media matrix in ABC 2014.

Further upgrading.

From this point of view, it not only shortens the communication distance between ABC brand and consumers, shortens the marketing channel of brand, but also backs Baidu's 6 billion internet users, and the marketing value of ABC brand is self-evident.