In the urban area of Yintai, in October this year, the children's clothing area was adjusted. "Our children's clothes are not only sold in children's clothing, but we extend to children's fun, so that mothers can bring children to buy children's clothing, while children have places to play."

Wenzhou Yintai Department children's district responsible person said.

Intime department store has adjusted the original Paw in Paw children's wear brand to the paradise experience shop. The area has expanded from only 100 square meters to 240 square meters, which has increased the children's amusement park and the viewing area.

"The brand will be launched first and will be rolled out next year.

Judging from the current operation situation, this new experience mode is not bad, and the flow of people has increased a lot.

Relevant people in the mall said.

This year, sales of children's wear areas in Yintai department also showed an increase of 30% over the same period.

The Wenzhou one hundred children's shopping center opened in May has also increased the proportion of children's formats.

However, as more and more

Capital competition in children's clothing is inevitable.

Some people in the industry are worried about this. Some manufacturers feel that this year's children's clothing is not as good as it used to be, and it needs urgent maintenance.

Chen Zhonghuai, chairman of the three point water children's wear Co., Ltd., thinks that the development of children's wear industry in Wenzhou this year is in a relatively depressed period compared with the previous two years.

In his view, the safety of children's clothing should arouse the attention of the industry and consumers.

Due to the restriction of category properties, children's clothing safety and high inspection specifications have led to a mixed state of children's clothing market.

The standard is very high. The state has strict rules for children's clothing, and the cost of production and labor costs of children's clothing is also high. Therefore, the price of brand children's clothing is relatively high. There are also reasons.

As competition intensifies, price war can easily lead to the impact of safety and quality.

Ye Xiandong, chairman of Zhejiang clothing association's children's wear branch and chairman of Zhejiang red and yellow blue dress Limited by Share Ltd, also believe that the growth rate of the children's wear industry has declined from the development of the whole Zhejiang children's wear industry, but it is still in the stage of healthy development, and the total volume of children's wear has maintained an increase of more than 10%.

But the mode of electronic commerce and business center has diverted the children's clothing terminal. Nowadays, the establishment of a children's clothing brand is not only based on a shopping mall and advertising, but rather needs to "return to the original". The product is the foundation. Only the improvement of product quality, safety and comfort can make the enterprise go far.