U.S.A

The beginning of "black Friday" was first introduced to China by e-commerce this year.

Amazon China announced that the overseas shopping festival will be launched in Beijing time in November 28th, while the Alibaba side will be able to fight against Alipay's red packets.

"Black Friday" originated from Western religious beliefs. It originally meant Friday on 13 days. But in the United States, it also refers to the first day after Thanksgiving Day (Thursday, November, fourth weeks).

The discount season begins.

Amazon China announces the launch of the Amazon overseas shopping festival from 9 a.m. in Beijing time on November 28th. Chinese consumers can enjoy the "black Friday" shopping preferences synchronously with overseas consumers through the "Amazon sea outsourcing" sector, and more than 40 thousand of the nearly 800 thousand overseas products participate in sales promotion in the form of 70 percent off or 50 percent off.

In addition, Alibaba, which is making great efforts to expand its overseas business, has also seen the opportunity of "black Friday".

Alipay announced that it will invest 60 million yuan in November 24th to December 1st. The Chinese consumers can get access to the Tmall platform through Ali, Tmall and Taobao.

Insiders pointed out that although it is regarded as an overseas version.

However, compared with China's domestic double eleven, "black Friday" is far less than the latter.

Besides, "black Friday" is closer to double eleven. The enthusiasm of domestic consumers is hard to usher in second climaxes in a short time.

Most of the online shopping people interviewed by reporters immediately said that most of them did not plan to sell on the "black Friday". Their main worry is that the current service is not perfect. There are many deficiencies in the choice of commodities, the speed of logistics distribution and the return of goods.