With the establishment of the free trade zone, the listing of Alibaba in the United States and the internationalization of the renminbi, some late foreign brands are increasingly coveted the Chinese market. The distribution mode of electricity suppliers is the first choice for them to consider. For overseas brands, is China's electricity supplier really the case? Friend The following are the typical differences between China and the US.

1., first of all, business environment differences: most of the United States is sparsely populated. Managing the SKU shortage rate of different products is a great challenge. The electricity supplier has solved the commodity availability. The US labor cost is high, so the customer DIY is cheaper, and the distribution freight cost is very expensive. And China's population density, electricity providers to solve the affordibility, tens of thousands of people moving tens of thousands of logistics companies to solve the employment problem.

2. secondly, consumption demand difference: the demand of consumers on the US website is relatively clear, consumers' search demand is more important, and the importance of SEO and SEM is high; plus search. platform The self discipline is very high and the search quality is very high. The proportion of Chinese netizens "stroll" and impulse buying are more prominent. The search function of website platform is more important than pure search website, so it is very important to excavate the potential demand of customers.

3. user experience and website structure differences: websites focus on logic and structure, multi-layer distribution, pay great attention to user experience (logic), and page cleanliness; Chinese website structure is designed to enhance retention of customers. Most web pages are multi page scrolling, Sales push components are very high, level is simplified, clicking page level switch, but single layer. information The volume is large and the pages are full of promotional information.

4. Internet link interoperability differences: American websites, Cross website and cross platform barrier free links are linked to indicate the strong position of the website and help enhance Google's search rankings. Chinese websites need to consider their camps, which can be cross platform but not easy to cross queue (BAT). Links from well-known websites (such as Tmall to other websites) are very difficult, but links to well-known websites can sometimes be strangely shielded (such as WeChat to Tmall).

5. customer service difference: the essence of American online shopping is DIY, the real customer service in the United States is simply luxurious configuration, the general customer service needs are answered by telephone, e-mail or even online robot; in China online shopping, customer service is promoters, standard, without the interaction of Wangwang QQ, its turnover rate is greatly reduced.

6. bargaining behavior: American website, unless you have the promotion code promotion code, otherwise the price is not to be discussed, and so is the real transaction. Based on the popular bargaining habit in the Asian market, many Chinese websites continue to negotiate the function as the advantage of the website.

7. the difference between official website sales role: the United States can use the company's online store as a profit center for business management; China is the official website most of the role is brand display, even if the order can be sold, if the price is not different, consumers will turn to the electronic business platform.

8. traffic layout: American network distribution in addition to stationed in some well-known e-commerce platform website, the typical brand thinking is to build its own website as Hub, drive traffic to the company's self built Hub through various ways, and in China, with the help of the third party platform, the existing flow of individual platform transformation is better than creating its own independent platform.

9. consumer expectations: American customers can generally accept 3 working days or even longer arrival time (UPS ground service 3~5 days); Chinese online shopping customers are seriously spoiled, most of the day after arrival is the default, and the arrival date is the logistics competition point.