In the process of full channel marketing, physical retail enterprises need to process and analyze large scale data, which puts forward very high requirements for carrying out data and analyzing data by IT infrastructure. Because of the unpredictability of data volume, it is very easy for IT construction to be inadequate or wasteful. Business needs 。

At the same time, with the popularization and popularization of mobile terminals, enterprises need to build a variety of personalized upper level applications to continuously meet consumers' demand for network, which requires IT organizations to meet the needs of more application deployment.

In view of the new demand for the Internet IT architecture in the industry, China three launched the new IT infrastructure. It provides a standardized, definable, adaptive, and demand based network architecture. It hosts a variety of applications with a framework, maximizes the elastic scalability of the data in the presence of massive data capacity, and provides integrated application delivery capabilities. In the new business era with experience as the core, China three integration infrastructure safeguards technology. innovate And change, become the first choice for physical retailing to launch full channel marketing, landing O2O.

In the era of O2O, the IT infrastructure is "skeleton". The advanced products and solutions are "flesh and blood". In the traditional retail chain of the whole channel marketing business transformation, the application of wireless network is naturally the key. Access to many users, access to the signal and the interference of the same frequency and frequency are all the problems that need to be solved in the deployment of users' wireless network.

In this regard, Hua San new wireless O2O The platform solution integrates the infrastructure layer and application layer, including wireless network, intelligent routing, data center that can realize wireless location, Internet authentication, big data analysis, and APP system based on the upper application and marketing. It provides a one-stop solution for the entity retailers to integrate high density coverage, wireless location, big data analysis, precision marketing, light application APP, etc., and firmly grasp the new opportunities in the mobile Internet era and better seize the market.

In the era of O2O, the integration of traditional retail and Internet thinking has become the trend of the industry. Only by strongly embracing the Internet, can the retail industry create a cohesive shopping environment online, close to user needs online, create a competitive O2O ecosystem, and strive to win full channel marketing in order to compete in the new business competition in the future.