Today's predicament of physical retailing is, of course, the cause of the impact of the electricity supplier, but it is also the result of the combined effects of various factors such as economic downlink, policy adjustment, consumption change and so on.

Nowadays, more and more entity retailers have awakened, constantly strengthening the "internal strength" training of commodity management, customer service and so on, and the "short board" has been gradually made up.

Today's offline retail has become a traditional enterprise in the traditional sense.

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Offline retailers should attach great importance to the strategy, continue to increase the upgrading based on the Internet thinking and mobile technology, and comprehensively enhance the construction of information and intelligence, and speed up the whole channel.

Direction pformation; but at the tactical level, we must bravely fight with the electricity supplier.

Competition with e-commerce is by no means conservative, nor is it a trend of resistance, nor is it a rejection of innovation and change. It is to get rid of tradition better, develop electricity providers better, and embrace innovation and innovation more actively.

This competition should take the initiative to compare the price of the bidding platform, eliminate the myth of "low price of electricity providers", and give full play to the advantages under the line, lay a good combination of commodities, catering, entertainment, culture and other "combination cards", and make a combination of various commercial elements such as price, quality, service, experience and so on, and gradually integrate into network factors and mobile technology.

Future

It may be "one wing and two wings" under the online and offline business, but at this stage, the electricity supplier is the biggest natural enemy of physical retail, because in a certain period, the capacity of the market is always limited, and the growth of consumption is also not infinite. There will not be any stock or increment waiting for the physical retail to occupy. All the share must be "captured by force", and all the increments must be "eaten by the tiger's mouth".

Competition is the form of retailing. Physical retailing should be the most familiar with competition and best at competition. The enterprises that survive to this day are all battled with war. No matter it is not just a narrow escape from death, it is the price war and marketing war that electricity providers are best at.

In today's extremely difficult market conditions, competition is the only way out. The only way to survive is to live boldly to survive today and usher in tomorrow.