These areas are generally beautiful, neat streets, convenient pportation, business services complete and not noisy, but also concentrated a lot of fashion products consumers, most of them are 13 to 27 years old young girls. These people advocate individuality and freedom, have strong consumer demand, love fashion and popularity, worship idols, accept new things faster, consumption is basically impulse consumption, and the pursuit of jewelry styles also pursue quality, they are the backbone of Pu Xiuxiu jewelry consumers.

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Many areas have already built quite a large number of characteristic communities. According to the current development trend of urban construction planning, the trend of residential "community-based" is becoming more and more intense, and shops run by communities can often achieve good results.

As long as the taste of the jewelry store can be well received by the district customers and get their approval, they will surely have a stable and expanding customer base.

This phenomenon is familiar to people gathered together in the same area or even on the same commercial street, because customers want to buy products with high quality and low price with the lowest possible amount of money. They often sell three goods, and Pu Xiuxiu jewelry uses their advantages such as obvious advantages, strong sexual characteristics and strong competitive power to enter the business circle of the same industry, and can quickly compete for and occupy the target market.

College students are in the prime of life, energetic, sensitive to charisma, persistent pursuit of fashion accessories, but because of their limited economic capacity, they are very sensitive to prices. Pu Xiuxiu's market positioning with high quality and low price can meet their needs to the greatest extent.