Crazy every year, chopping hands every year.

Whether it's "black five" and "cyber Monday", or China's "double eleven", the slogan of chopper is buying and buying. The result is that online shopping sales are soaring.

Mobile terminals are increasingly becoming an integral part of the electricity supplier.

ComScore, a US market research firm, released a research report on Tuesday that the online shopping volume of the US online shopping increased by 17% over the same period last year, reaching a record $2 billion 40 million.

ComScore only counted the online shopping volume of the desktop platform, excluding shopping done through mobile devices.

IBM data show that smart phones and tablet computers account for about 22% of all e-commerce sales in the US online shopping week on Monday.

In China, mobile terminals

The proportion is more obvious.

Take double eleven as an example this year, Ali data show that, on the 11 day, Ali has reached 24 billion 300 million yuan in mobile terminal pactions, which is 4.54 times the volume of mobile pactions last year, accounting for 42.6% of the total turnover this year, creating a new high level of one-day trading in the global mobile e-commerce platform.

Jingdong,

Mobile client

Mobile phone QQ shopping, patting micro stores, Jingdong micro stores and other mobile platforms all the way, the mobile terminal accounts for more than 40%.

All these were sustained on the basis of last year's efforts. The growth rate of some electricity suppliers this year has reached a level of exaggeration. The sales growth of Yintai network has increased by 702%; the sales volume of suning.com mobile end accounts for 38.9%, the growth rate has reached 712%; the sales of mobile terminal at 1 shop is 9 times of double 11, and so on.

It can be seen that on the basis of China's huge consumer base, the proportion of Chinese consumers shopping on mobile terminals is much higher than that in the United States.

China's electricity providers do not stop copying the US model, but under the influence of demographic dividend, overturn the other side, and may even lead the trend of innovation.