This year's overall economic situation is poor, Zhejiang Dayuan Pump Industry Co., Ltd. is still growing by 10%, chairman Han Yuanfu believes that this is attributed to the enterprise has always focused on the brand building.

In the 90s of last century, when the fame of "Da Yuan" became louder, the counterfeit goods all over the country sprang up like mushrooms, and the company registered the trademark in time. Last year, "Da Yuan" just seized the title of China's well-known trademark.

The brand of "Da Yuan" covers not only the product and spiritual connotation of an enterprise, but also the future of an enterprise.

The trademark we apply for is mainly divided into two parts. On the one hand, it has registered similar trademarks such as "Tai Yuan, Tai Yuan, three yuan" for protective registration. On the other hand, it has registered relevant trademarks in certain related fields for consideration of long-term development of enterprises.

Han Yuanfu introduced.

In Han Yuanfu's view, the trademark is not just as simple as the "pass Jiabao" of an enterprise.

"Trademark is also a commodity. The biggest characteristic of commodities is that they can be traded and realizable.

Trademarks, as valuable assets of enterprises, can create excess profits for enterprises, and guarantee them as assets. "

"Exclusive right to trademark"

The greatest significance of loan implementation lies in the restoration of trademark property and its due status.

It can help enterprises to cope with the actual financing problems, and can also improve financial institutions' understanding of the value of trademarks. Intangible assets even exceed tangible assets, which is more valuable than physical assets.

Han Yuanfu said.

How much is it worth? Who will do the business?

In the middle, "the steelyard"?

"The starting point of an enterprise and a financial institution is different. For an enterprise, a trademark is like a person's name, and its value is immeasurable, but financial institutions will take into account their own risks. The two parties only need to seek a neutral position to assess the ultimate realization value of the trademark."

Han Yuanfu said.