If the consumption level in your area can not be compared with that of the developed areas, then you can't easily introduce high priced clothing; if you have a lot of casual wear brands around the shop, and the competition is fierce, then you can stagger the scope of business and put the target in ladies' clothes or professional wear. The effect will be better. Or if local consumers prefer the women's clothing in Shanghai and Guangdong, then you can give priority to joining the brand of Shanghai.

Before you decide to join certain brands, you must have a clear answer to the following questions: how much can you accept locally? What brand preferences do you want to join in casual wear, professional wear or ladies' dress? What preferences do local consumers have in clothing purchase? How much money do you plan to invest? When your target brand has been reduced to a certain extent, you may have produced several candidate brands, and you can then screen the items according to the items we mentioned later.

Clothing is a special commodity, and its purchase depends entirely on the degree of consumer love for goods.

Because of this, whether you want to join the brand clothing in the local word of mouth is good, and how popular the product is, is a key factor to be investigated.

This can be divided into several aspects.

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can directly ask the Brand Company for its past sales data, and you can also learn from the side that the sales agent of the brand has handled its sales situation.

Secondly, according to the location of the brand and the style of the product, how many people will be interested in buying this product in the local area? To judge whether the number of your target customers is sufficient.

Third, we need to look at it.

Is the price competitive among similar brands? Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict?

It should be noted that the popularity of the product is, on the one hand, a result of the brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company.

If one

Advertising on the national media and maintaining a certain media exposure is directly proportional to its popularity.

Well, this is of course the most important thing.

One of.

Can you join the company to give you enough profit margin? Just looking at the surface discount and exchange rate is far from enough. There are many hidden items that you may not see.

Let's make a rough calculation.