First, the use of experiential sales.

As a matter of fact, today's clothing businesses use experiential selling, which is not only as long as they can not talk with customers about their products, but rather briefly introduces them, mainly to let customers choose their own, and then to encourage customers to try on clothes. Anyway, if you are happy or have a little fun, pick up and try you to try, first let you find the feeling that you wear on your body, and finally use language to encourage customers, "this dress is very suitable for you". "This set out your temperament very well. Compared with just now, it is more beautiful." Wow, this dress is tailored for you. You see this figure is better than Li Bingbing. In short, after a series of agitation, some customers are glad to pay the bill, while some customers try other ones, so it is easy to set the shop atmosphere. At the same time, it has attracted more customers than three shops. Anyway, trying clothes is not expensive.

　　 Two, change the reception of customers. Patterning

We will find many shop salesmen and customers greeting "welcome to come" has become a slogan, not a welcome speech, a stiff face, there is no welcome meaning, of course, customers do not have a good impression on sales staff, so that when looking at clothes, hate shopping guide nagging around, it is not easy to deal. This is entirely the result of the attitude problem of the shopping guide.

　　 Three, change the simple " Buying and selling relationship "

In fact, we will find that many customers do not have accurate goals when buying clothes. Most of them are shopping side by side, choosing the right ones, and buying them without proper ones. In fact, such a customer is the best customer, at the very least is able to play the "advantage shopping guide" ability of customers. What is "right"? Many people do not have a standard. It is just based on their own feelings. This feeling also has greater contingency and impulsiveness. It has feelings in your shopping malls, but you don't feel it when you buy home, or just now you feel that you can't feel it now. This is contingency.

Then what is impulsivity? A temporary emotional impulse is impulse, or suddenly aroused a certain passion, why a lot of people are just shopping, do not want to buy things, but when they came home, they bought a lot of things. Ask him why he wants to buy it. "Look at everyone else is buying, it is beautiful to buy". This is also an impulse. In short, people buy reasons can be aroused, good salesmen should learn to stimulate customers' "feelings", do not do simple "business", customers "buy" I "sell" method is not desirable.

　　 Four, to be a customer. adviser

In fact, many people are also rational shopping, such as a young lady is changing jobs, to work in the new work environment, must be regular, not too casual (she is office staff). The color should be younger and the price should not be too expensive. But I didn't buy it all day. The main reason is that the salesperson simply did not understand her real needs, nor did she ask her any questions, not to mention the "consultant" who made the customer to make reasonable recommendation to the customers, just trying to let her try clothes, or praise her vision, or say that her clothes were cheap.