Experts Tell You How To Choose A Store.
The location of the store was well chosen, and almost half the shop was opened. Then, how to locate the merchant? What is the core demand for commercial real estate? What are the commonalities of location selection for different commercial formats?
Preferred mature business circle
Zhu Youjun, President of Han Bo Investment Group
Facing fierce compete The ability of businessmen to satisfy consumers' convenience needs will become the core competitiveness of businesses to maintain a constant victory. This core competitiveness is reflected in the correct choice of merchants. address 。
Choosing business circles has become a top priority. Although the mature business circle has a higher rent, the risk of operation is relatively small. In terms of standards, on the one hand, we should consider our own positioning, and on the other hand we should consider the stability and maturity of business circles. As the saying goes, "one step is bad for three cities", we should strive to open shops in places with large traffic volume. But at the same time, we must choose the location according to the content of operation. Some stores require a large number of places, such as clothing stores and supermarkets, but not all stores are suitable for places in the sea of people.
At the same time, we should also choose to have Advertising space The storefront. Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also lose the space to "play" marketing wisdom before the store, which will bring great trouble to sales promotion. Especially those who want to create their own brand must avoid such a store.
It is best to have a sense of "big money", that is, shop in the vicinity of famous chain stores or strong brand stores. Opening a shop next to the "big money" can not only save time and energy for examining the market, but also "pick" customers through its brand effect.
In the current commercial real estate large volume of Beijing, the developer's financial strength and operational experience is particularly important. For merchants, the choice of large developers is equivalent to "construction workers wearing safety helmets".
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